Pub Tours wins two Tourism Awards

Back in November we were excited to receive an email informing us that we had been shortlisted for a 2024 Peak District, Derbyshire & Derby Tourism Award in not one, but two categories! We were up for ‘New Tourism Business of the Year’ and ‘Experience of the Year’.

It felt exhilarating for our hard work and commitment to supporting rural pubs to be recognised in these prestigious awards designed to showcase excellence in the hospitality sector.

At Pub Tours we offer a highly unique, VIP experience for guests to taste, experience and be educated on the authenticity, history and culture of Peak District pubs. Our mission is to keep Peak District pubs alive by driving new business into hidden gems; offering visitors an educational, fun, experience of proper British pubs.

Tourism Awards are designed to showcase excellence and outstanding achievement by recognising the region’s finest visitor economy businesses, and are organised by Visit Peak District & Derbyshire in collaboration with Visit Derby as the region’s official Local Visitor Economy Partnership (LVEP). We are proud supporters of Visit Peak District & Derbyshire and recognise what wonderful work they do in support of the local economy.

The awards are keenly contested. After shortlisting, there is mystery shopping and rigorous judging process by an independent panel of experts.

We pride ourselves on offering exemplary levels of customer service. Our knowledgeable guides offer a fun, informative commentary designed for guests to make treasured memories in the Peak District’s best pubs. People who join us on our tours always tell us what a great time they’ve had, but it was a nail-biting few months in the lead up to the results.

On Thursday 7th March 2024 we got our glad rags on to attend the glittering awards ceremony held in the historic surrounds of the Museum of Making in Derby city centre.

After a drinks reception sponsored by the brilliant White Peak Distillery (whose craft spirits can be enjoyed in many of the pubs we visit on a Pub Tour) we enjoyed a delicious three-course formal dinner. It was wonderful to celebrate our achievements, and those of the sector as a whole.

Finally, it was time for the winners to be announced! We were beyond delighted to achieve a Silver award in New Tourism Business of the Year category and a Bronze Award in the Experience of the Year.

We work extremely hard to help people discover the true nature of Peak District pubs and understand the important role they play in British culture and society. We are passionate about the Peak District, it’s history and heritage and we love showcasing what a real British pub is to the rest of the world.

These two awards recognise our commitment to supporting tourism in the local area and fighting the extinction of the local pub. Thank you to all our hard working staff who made this possible. We would like to extend our warmest wishes and congratulations to all the other finalists.